#Protocols #Analysis #Know-How
#Methodology #Strategy #Objectives
#Understand #Behaviors #Expectations
where brain science & marketing meet.
Neuromarketing is the study of how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response.
Thank to our neuromarketing service, we are able to understand customer behaviours and to explain his preferences, motivations and expectations.
Applied with a marketing strategy, results from neuromarketing create outstanding impacts for your brand/products/services.
In collaboration with specialists, OB I Marketing & Communication ensures a neuromarketing service to provide your company with the key to consumer insight.
Neuromarketing can be applied for (i.e)
Point of sales (POS)
organisation, ambiance, promotion, assortment, national vs Store brand, digital signage effectiveness, sensory impacts …
Packaging, design, shapes, texture, smell, typefaces, price, …
Content (text & images), ergonomy, …
Internal / External communication
editorial line, advertising, …
We have a gained experience for the following sectors:
food & drink
telecom / ict
Relying on all the scientific resources developed and fine-tuned for each specific project, these innovative approaches provide remarkable insights to understand and optimize, in a reliable and practical way, the impacts – including the unconscious impacts – on consumers’ minds.