Neuromarketing: where brain science & marketing meet
Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Thank to our neuromarketing service, we are able to understand customer behaviours and to explain his preferences, motivations and expectations.
In collaboration with specialists, OB I Marketing & Communication ensures a neuromarketing service to provide your company with the key to consumer insight and can be applied for all activity sectors (banking, food, retail, telecommunication, cosmetic, tourism, …)
POINT OF SALES (POS)
Organisation, ambiance, promotion, assortment, national vs Store brand, digital signage effectiveness, sensory impacts …
Packaging, design, shapes, texture, smell, typefaces, price, …
Content (text & images), ergonomy, …
INTERNAL & EXTERNAL COMMUNICATION
Editorial line, advertising, …
The most powerful way to connect on emotional and memorable levels with your customers. We design personalized sensory signature to enhance the attractivenessof your brand.
improving the way people connect and communicate
+(352) 621 194 262
16 Rue du Cimetière, B-6700 Arlon, Belgium