neuromarketing

understanding customer's behaviours
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Neuromarketing: where brain science & marketing meet

Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. Thank to our neuromarketing service, we are able to understand customer behaviours and to explain his preferences, motivations and expectations.

Science

Marketing

Customers

Brand impact

the solutions

In collaboration with specialists, OB I Marketing & Communication ensures a neuromarketing service to provide your company with the key to consumer insight and can be applied for all activity sectors (banking, food, retail, telecommunication, cosmetic, tourism, …) 

POINT OF SALES (POS)

Organisation, ambiance, promotion, assortment, national vs Store brand, digital signage effectiveness, sensory impacts …

PRODUCT

Packaging, design, shapes, texture, smell, typefaces, price, …

WEBSITE

Content (text & images), ergonomy, …

INTERNAL & EXTERNAL COMMUNICATION

Editorial line, advertising, …

Scent Marketing

The most powerful way to connect on emotional and memorable levels with your customers. We design personalized sensory signature to enhance the attractivenessof your brand.

improving the way people connect and communicate

Let’s connect

Phone

+(352) 621 194 262

Address

16A Grand Rue, L-8372 Hobscheid, Luxembourg