let your brand attract the attention it deserves
Customers experience brands through their senses and form lasting emotional associations and attachments based on that sensory input. Scent is the most powerful way to connect on emotional and memorable levels with your customers. At OB I Marketing & Communication, we design personalized sensory signature to enhance the attractiveness of your brand. We create emotions with scent marketing.
The benefits of using scent in marketing
Through scents you will get big benefits for your business; let’s explore some of them
SCENTS CAN HELP BOOST SALES
Scent can trigger instant emotional reactions from customers. Scent marketing can thus be very effective in boosting sales. A study done by Nike discovered that they could increase the intent to purchase by 80% through the introduction of scent into their stores.
SCENTS MAKE CUSTOMERS LINGER
Scents can also help customers linger in a store and look around more.
SCENTS HELP CREATE BRAND IMAGE
Scents are helpful in making people remember you, or to create associations in their minds. The scent you use will obviously go with the image you want for your brand, whether it is luxury, comfort, quaint and old-fashioned or modern and contemporary.
SCENTS CREATE A PERCEPTION OF QUALITY
In general scents can also help create a perception of quality. Customers tend to perceive a scented product or space as being of better quality and will be willing to pay more when shopping in a scented store.
Affect Performance in The Workplace
On the other hand, scenting a space can also go horribly wrong. Using scent is much more tricky and complex than using music or visuals. A Wal-Mart in north Spokane had to be evacuated and one person even ended up in the hospital when an “unidentified odour” wafted out of the bathrooms and gave many shoppers headaches and dry mouth. Smells have the potential of creating unanticipated allergies in certain people, and in lesser degrees can cause people to simply leave a space, something unlikely to happen with, say, a bad song.
SCENTS CAN BE HIGHLY SUBJECTIVE
The kind of smell you use plays a huge role in the success of your campaign. Studies show that people are more likely to respond to what they expect. The smells of holiday spices or chocolate chip cookies work better than ordinary, generic smells during Christmas, for example. In another study he discovered that people are likely to spend 20% more in stores scented with simpler scents that they could instantly process rather than more complex smells.
With our know-how and methodology, we help you to:
- Elaborate your unique & personalized signature scent.
- Define the best solutions to diffuse the fragrance (branding, product, retail/office setting)
- Create your packaging(s)
several ways you can use the sense of smell to reach your customers
- Olfactory Product Marketing
- Retail / Office Setting
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+(352) 621 194 262
16 Rue du Cimetière, B-6700 Arlon, Belgium