inbound marketing

Attracting customers through relevant and helpful online content


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a proven methodology for an attractive online strategy

Inbound marketing is a marketing practice that aims to capture leads and customers via content creation, search engine optimization, and social media marketing. It’s is a holistic and data-driven approach. Unlike traditional marketing (commercials, cold calls, magazine ads, billboards, etc.), inbound marketing attracts customers by employing a single principle: Bring your customers to you by creating content specifically designed for them thanks to the proven methodology. At OB I Marketing & Communication, we are certified in Inbound Marketing.

Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.










the proven

All types of businesses (including startups and smaller businesses) can benefit from these inbound marketing technique and we help you to set and monitor your online strategy. This marketing tactic is necessary at every stage of the sales funnel.

1. Attract

Content, Blog, SEO, Keywords, Social Publishing,…

2. Convert

Forms, Call-to-Action, Landing Pages,…

3. Close

CRM, E-mail, Workflows, …

4. Delight

Surveys, Smart Content, Social Monitoring,…

Step 1: attract

Why: You don’t want just anyone coming to your site. You want people who are most likely to become leads, and, ultimately, happy customers
How: Creating relevant content and publishing it at the right time
What: Blogging – Content Strategy – Social Media

Step 2: Convert

Why: Once you’ve attracted website visitors, the next step is to convert those visitors into leads.
How: By starting a conversation in whatever way works best for them – with messages, forms, or meetings.
What: Forms – Meetings – Messages – CRM

Step 3: Close

Why: Now you need to transform those leads into customers.
How: Using the specific sales tools available at this stage of the inbound process to make sure you’re closing the right leads at the right time, faster and easier..
What: Pipeline Management – Lead Nurturing – Email – Predictive Lead Scoring

Step 4: Delight

Why: The inbound way is all about providing a remarkable experience for your customers.
How: Engaging and making your customers successful
What: Customer Hub – Smart Content – Conversations

high-tech & digital solutions

Free your imagination for your next communication campaigns! We integrate your video(s) in your brochures, press-books, brochures, POS, boxes, etc.

improving the way people connect and communicate

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+(352) 621 194 262


16 Rue du Cimetière, B-6700 Arlon, Belgium