T

attract

#strangers as #visitors

convert

#visitors to #leads

close

#leads to #customers

delight

#customers to #promoters

Inbound marketing:

A precise methodology to turn strangers into customers and promoters of your company!

Since a decade, inbound marketing (VS « outbound marketing ») has been the most effective marketing method for doing business online. Instead of the old marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

All types of businesses (including startups and smaller businesses) can benefit from these inbound marketing technique. This is a data-driven approach.

Inbound Marketing is Necessary at Every Stage of the Sales Funnel.

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Together, we can define and deploy the best tactic(s) to attract & convert your customers! 

Instead of interrupting, work on attracting !

Specific tools for each stages of the process…

1. Attract

Content, Blog, SEO, Keywords, Social Publishing,…

2. Convert

Forms, Call-to-Action, Landing Pages,…

3. Close / Engage

CRM, E-mail, Workflows,…

4. Delight

Surveys, Smart Content, Social Monitoring,…

Do you wish to learn more about this inbound approach?