#strangers as #visitors
#visitors to #leads
#leads to #customers
#customers to #promoters
A precise methodology to turn strangers into customers and promoters of your company!
Since a decade, inbound marketing (VS « outbound marketing ») has been the most effective marketing method for doing business online. Instead of the old marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
All types of businesses (including startups and smaller businesses) can benefit from these inbound marketing technique. This is a data-driven approach.
The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).
Together, we can define and deploy the best tactic(s) to attract & convert your customers!
Specific tools for each stages of the process…
Content, Blog, SEO, Keywords, Social Publishing,…
Forms, Call-to-Action, Landing Pages,…
3. Close / Engage
CRM, E-mail, Workflows,…
Surveys, Smart Content, Social Monitoring,…