Marketing: global advisory & consulting services
Of course, we provide traditional methods of marketing (#mkt), but since years we believe on an efficient and well-structured content (and by consequence an inbound & digital) #mkt strategy.
At OB I Marketing and Communication, we put the pieces of traditional & inbound approach together for you to generate leads & convert customers.
Neuromarketing is also part of our line of services. Thanks to the scientific knowledge & methodology, we study how the human brain is responding to marketing stimuli. Thanks to that, we understand the underlying & unconscious reasons why consumers make the purchasing decisions they do. This is not only about smell #mkt… Learn more about this scientific-based and unique solution here.
It’s all about creating the brand experience you and your audience deserve.
Our services include:
consulting and strategy
OB I Marketing & Communication consulting mission is to advise enterprises on how to understand, develop and execute smart marketing strategies.Because a strategy is not a one-shot action, we also collaborate with clients on a middle/long term project.
The market analysis is one of the most important parts of any startup strategy. This is understanding how your market works and what customers want. Let’s do it right, and you will have a clear idea of the path down which you are headed. That is vital for your company.
This is the essential of your success, real DNA of your global strategy. Our goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
« Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audiance – with the obective of driving customer action » – Content Marketing Institute. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers not interruptive. Our objective if to generate leads and to convert them into clients… Learn more here
Also called « The New Science of Consumer Behavior », that’ is the application of neuroscience to marketing. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? This a new way of doing market researches… learn more here
Do you know about the potential of a customer relationship management program for your business? CRM is certainly the strongest and the most efficient approach in maintaining and creating relationships with customers. We can help you to implement it and to elaborate the appropriate usage of it for your marketing & sales objectives.